Analyst – Brand Research & Insights – Deloitte

Job Description

Position Summary

Analyst – Brand Research & Insights

Looking for candidates who can support our strategic marketers with targeted research, communications, campaign support, event planning, and reporting, by leveraging strong marketing research, storyboarding, data analysis, and presentation skills.  Someone with experience in external research, market sensing, marketing communications, reporting, building relationships, sharing new ideas, and working in teams, is open to learning and can quickly adapt to the changing business requirements.

Key skills and professional experience:

·  Experience of 1-2 years in external research and interaction with marketers based in the U.S.

·  Sound knowledge of professional services marketing, digital platforms, and secondary research skills

·  Exposure to information and databases such as D&B Hoovers, BoardEx, Cap IQ, Thomson Reuters, Gartner/ Forester, Factiva, etc.

·  Strong MS Office skills, especially Excel and PowerPoint

·  Ability to present data analysis in intuitive graphical and tabular formats

·  Basic understanding of key digital and social media channels and content platforms – website, email, webcasts, podcasts, ads, Twitter, LinkedIn, etc. and how they help drive client engagement

·  Ability to combine research findings with the knowledge of digital marketing channels and offer recommendations that inform marketing/campaign strategy

·  Excellent verbal and written communication skills in English

·  Be innovative, take initiative, and adapt to changes per the business requirements

·  Attention to detail with strong ownership of the tasks assigned

·  Excellent team player with experience working in virtual teams

·  Ability to understand the big picture and deliver as per the expectations with limited guidance

Work you’ll do:

As an Analyst in the USI Brand Research & Insights team, you would support marketing operations and secondary research for various campaigns related to industries, markets, and functions; conduct analysis; and assist in the preparation of reports/updates with minimal guidance from senior members of the team. Should be able to look at open space opportunities and alert the leadership. Should be able to uncover what is trending and provide actionable insights, quickly analyze information, spot exceptions or trends, and conduct required follow-up.  Should be team-oriented with a proven ability to manage multiple activities and competing demands simultaneously.

 Key job responsibilities include:

·  Responsible for supporting Deloitte’s U.S.-based Strategic Marketers with work products such as Competitive Intelligence reports, SOV analysis, Market Assessment reports, executive profiles, and other client-facing materials

·  Develop strong client relationships and drive successful marketing programs through deliverables like list building, marketplace reports, ROI analysis, etc.

·  Regularly interact with marketing teams to understand and adapt to the changing requirements and priorities

·  Develop insightful reports, support events, and curate content for internal and external communications to help the leadership to make strategic decisions

·  Conduct company and industry research, analyze, and share observations/ insights in a presentable format

·  Analyze Deloitte and its competitors’ activity specific to a function or industry on a regular basis and share updates with the client team

·  Adhere to the processes, protocols, reference material, and tools for developing deliverables

The team

The Brand Research & Insights (BR&I) team is part of the broader Brand Marketing & Communications team. The USI BR&I team supports strategic marketers in developing and implementing effective marketing strategies and plans across industries, regions, and functions. The team provides a wide range of services, which help the Business Chief Marketing Officers, Strategic Marketers and Partners, Principals, and Directors (PPDs) expand client relationships and build Deloitte’s presence and reputation in the market. It develops marketing and research-based insights through competitive intelligence reports, executive profiles, persona-based research, event analysis, research material, and marketing brochures to equip leadership teams drive strategic initiatives and win business for the firm.

Qualifications

Required:

·       Any Graduate degree

·       MBA or an equivalent Master’s degree